Privacy Policy

This Privacy Policy describes how Via 313 ("Via 313," "we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website at via313-pizza.rest, place an order with us, interact with our services, or otherwise engage with our business. Please read this policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

We are committed to protecting your privacy and handling your personal information with transparency, integrity, and respect. This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable data protection regulations.

1. About Us

Via 313 is a food service business operating in the United States. We are committed to providing our customers with high-quality food and a seamless ordering experience, whether in-person, online, or through third-party delivery platforms.

• Business Name: Via 313
• Email: [email protected]
• Website: via313-pizza.rest

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us using the information provided in Section 14 of this document.

2. Information We Collect

We collect various types of information in connection with the services we provide. The categories of personal information we collect include the following:

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, subscribe to our newsletter, or contact us directly, we may collect:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (where required for age verification or promotional purposes)
• Username and password (for account holders)
• Profile photo (if voluntarily uploaded)

2.2 Payment and Financial Information

When you make a purchase through our website or in-person, we may collect payment-related information. Please note that we do not store full credit or debit card numbers on our servers. Payment processing is handled by secure, PCI-DSS-compliant third-party payment processors. We may retain the following limited financial information:

• Last four digits of credit or debit card numbers
• Billing address
• Transaction history and order records
• Payment method type (e.g., Visa, MasterCard, PayPal)

2.3 Order and Transaction Data

We collect information related to your purchases and interactions with our food service, including:

• Items ordered and order history
• Special dietary requests or preferences
• Delivery instructions and preferences
• Pickup or dine-in preferences
• Time and date of orders
• Feedback, ratings, and reviews submitted

2.4 Usage and Technical Data

When you visit our website or use our online ordering platform, we automatically collect certain technical and usage information, including:

• IP address
• Browser type and version
• Operating system
• Device type and identifiers
• Referring website or source URL
• Pages viewed and time spent on each page
• Links clicked and navigation patterns
• Search queries entered on our website
• Date and time of website visits
• Geographic location data (city/region level, derived from IP address)

2.5 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior and preferences. This may include session identifiers, persistent cookies, analytics cookies, and advertising cookies. For detailed information about our use of cookies, please refer to Section 9 of this Privacy Policy.

2.6 Communications Data

If you contact us by email, phone, web form, or through social media platforms, we may collect and retain records of those communications, including:

• The content of your messages
• Your contact details provided during communication
• Date and time of communication
• Records of complaints or feedback submitted

2.7 Marketing and Preference Data

We collect information about your marketing preferences, including whether you have opted in or out of receiving promotional communications, your stated interests, and your engagement with our email campaigns, promotions, and loyalty programs.

2.8 Information from Third Parties

We may receive information about you from third parties, including:

• Third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) where you place orders
• Social media platforms if you connect your social account or engage with our social media content
• Analytics providers and advertising partners
• Review platforms where you post reviews about our business

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders and reservations
• Managing your account and providing customer support
• Sending order confirmations, receipts, and delivery updates
• Processing payments and refunds
• Communicating important service-related information
• Resolving disputes and addressing complaints

3.2 Improving Our Services

• Analyzing usage trends and patterns to improve our website and ordering platform
• Conducting internal research and analytics to understand customer preferences
• Testing new features and services
• Training staff and improving operational efficiency
• Developing new menu items and promotions based on customer feedback

3.3 Marketing and Promotions

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Personalizing marketing communications based on your preferences and order history
• Running loyalty programs, contests, and sweepstakes
• Displaying targeted advertisements on our website and third-party platforms
• Retargeting visitors who have interacted with our website

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations
• Responding to legal requests, court orders, and government inquiries
• Protecting our legal rights and defending against legal claims
• Preventing fraud, unauthorized access, and other illegal activities
• Enforcing our Terms of Service and other agreements

3.5 Safety and Security

• Monitoring our website and systems for security threats and vulnerabilities
• Verifying the identity of users and preventing account fraud
• Maintaining the safety and integrity of our platform and operations

4. Legal Basis for Processing

Where applicable under US privacy law, we process your personal information based on one or more of the following legal grounds:

• Performance of a Contract: Processing necessary to fulfill your orders, manage your account, and provide services you have requested.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and conducting marketing activities, provided these interests are not overridden by your rights.
• Consent: Where you have given us explicit consent to process your information for a specific purpose, such as receiving marketing communications.
• Legal Obligation: Processing required by law, regulation, or court order.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with trusted third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage third-party service providers to assist us in operating our business and delivering our services. These providers are authorized to use your personal information only as necessary to perform services on our behalf and are contractually obligated to maintain the confidentiality and security of your data. These service providers include:

• Payment processors (e.g., Stripe, Square, PayPal) for secure payment handling
• Delivery platform partners (e.g., DoorDash, Uber Eats, Grubhub) for order fulfillment
• Email marketing providers (e.g., Mailchimp, Klaviyo) for sending communications
• Analytics providers (e.g., Google Analytics) for website analytics
• Customer support platforms for managing inquiries and complaints
• Cloud hosting and IT infrastructure providers
• Point-of-sale (POS) system providers

5.2 Advertising and Marketing Partners

We may share certain information with advertising networks and social media platforms (such as Meta/Facebook, Google Ads, and Instagram) to deliver targeted advertising and measure the effectiveness of our marketing campaigns. This may include sharing hashed email addresses, device identifiers, or pixel tracking data.

5.3 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, or government request
• Protect and defend the rights or property of Via 313
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users or the public
• Protect against legal liability

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the successor entity. We will notify you of any such change in ownership or control of your personal information, and the acquiring entity will be required to honor the commitments made in this Privacy Policy.

5.5 With Your Consent

We may share your information with additional third parties where you have provided your explicit consent to such sharing.

6. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal information is restricted to authorized employees and service providers who have a legitimate business need to access such data.
• Password Security: User passwords are stored using industry-standard hashing algorithms and are never stored in plain text.
• Payment Security: All payment transactions are processed through PCI-DSS-compliant payment processors. We do not store full card numbers on our servers.
• Regular Security Audits: We periodically review and update our security measures to address new threats and vulnerabilities.
• Data Minimization: We collect only the minimum amount of personal information necessary to fulfill the purposes described in this Privacy Policy.
• Incident Response: We maintain a data breach response plan and will notify affected users and relevant authorities in the event of a security breach as required by applicable law.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights and providing you with tools to exercise them.

7.1 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

7.2 Rights for Residents of Other States

Residents of other US states with privacy legislation (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, and Oregon) may have similar rights, including rights to access, correct, delete, and opt out of certain processing activities. We honor these rights to the extent required by applicable law.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us by:

• Email: [email protected]
• Website: via313-pizza.rest

We will respond to your request within 45 days of receipt. If we require additional time, we will notify you of the extension within the initial 45-day period. We may need to verify your identity before processing your request to ensure the security of your personal information.

7.4 Authorized Agents

California residents may designate an authorized agent to submit requests on their behalf. To use an authorized agent, please provide written authorization signed by you, along with the agent's identity documentation. We may contact you directly to verify your identity and confirm the agent's authority.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The following retention periods generally apply:

After the applicable retention period expires, we will securely delete or anonymize your personal information. Anonymized data that cannot reasonably be used to identify you may be retained indefinitely for analytical and business planning purposes.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. Cookies are small text files placed on your device when you visit our website.

9.1 Types of Cookies We Use

• Essential Cookies: These cookies are strictly necessary for the website to function properly, including enabling you to log in, add items to your cart, and complete orders. You cannot opt out of these cookies.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous usage data. We use tools such as Google Analytics for this purpose.
• Functional Cookies: These cookies remember your preferences, such as your preferred language, location, and saved payment methods, to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing activity to deliver targeted advertising on our website and across third-party platforms.

9.2 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, and set preferences for specific websites. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders.

You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page or the Network Advertising Initiative opt-out page.

For more detailed information about our use of cookies, including a full list of the cookies we use and their purposes, please refer to our Cookie Policy, available on our website at via313-pizza.rest.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without parental consent where required by applicable law.

If you are under 18 years of age, please do not use our website, submit any personal information to us, or attempt to create an account. If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our records.

11. International Data Transfers

Via 313 is based in the United States, and our primary data processing activities take place within the United States. However, some of our third-party service providers may operate in other countries and may transfer, store, or process your personal information outside of the United States.

If your personal information is transferred to countries outside the United States, we will ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law. These safeguards may include:

• Entering into data processing agreements with service providers that include standard contractual clauses or equivalent protections
• Ensuring that service providers are certified under recognized data privacy frameworks
• Implementing technical and organizational security measures appropriate to the risks involved

By using our services, you acknowledge and consent to the transfer of your personal information to the United States and, where applicable, to other countries where our service providers operate.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery service applications, and other external services that are not operated by Via 313. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party websites or services. We strongly encourage you to review the privacy policies of any third-party sites or services you visit or use.

This Privacy Policy applies solely to information collected by Via 313 through our website and direct services. It does not apply to information collected by any third-party website, application, or service, even if accessed through a link on our website.

13. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites. There is currently no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT browser signals. However, you may use the cookie management options described in Section 9 to limit tracking on our website.

California residents should be aware that under California Business and Professions Code Section 22575, California law requires us to disclose whether we honor web browser "Do Not Track" signals. As stated above, we do not currently honor such signals, though we remain committed to reviewing this position as industry standards evolve.

14. Marketing Communications

With your consent (where required by law), we may send you promotional emails, text messages, or push notifications about new menu items, special offers, loyalty rewards, events, and other news related to Via 313.

You can opt out of receiving marketing communications from us at any time by:

• Clicking the "unsubscribe" link in any marketing email we send
• Replying "STOP" to any marketing text message
• Updating your communication preferences in your account settings
• Contacting us directly at [email protected]

Please note that even if you opt out of marketing communications, we will continue to send you transactional communications related to your orders, account, and service-related matters.

15. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to contact us:

We are committed to addressing your privacy inquiries promptly and professionally. We will acknowledge your request within 10 business days and provide a substantive response within 45 days of receipt of your request.

16. Filing a Complaint with a Data Protection Authority

If you believe that we have not complied with applicable privacy laws or have not adequately addressed your privacy concerns, you have the right to file a complaint with the relevant authorities.

16.1 Federal Trade Commission (FTC)

In the United States, the Federal Trade Commission (FTC) is the primary federal authority responsible for consumer protection, including privacy-related matters. You may file a complaint with the FTC at:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)

16.2 California Residents — California Privacy Protection Agency (CPPA)

California residents may file complaints regarding violations of the CCPA/CPRA with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834

16.3 State Attorneys General

Residents of other US states may also have the right to file complaints with their state's Attorney General or applicable consumer protection agency. We encourage you to contact your state's relevant authority for more information about your rights and the complaint process.

17. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website notifying users of the change
• Send an email notification to registered users where the changes are significant (where we have your email address on file)

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our website and services following the posting of changes to this policy constitutes your acceptance of those changes.

18. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the United States and the applicable laws of the state in which Via 313 operates. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in the applicable state, and you consent to the personal jurisdiction of such courts.

This Privacy Policy was last reviewed and updated on April 22, 2026. Via 313 reserves all rights to amend this policy as necessary in accordance with applicable law.