1802 E 6th St, Austin, TX 78702 +1 737-353-0313 [email protected]

Cookie Policy

Last Updated: April 22, 2026

1. Introduction

Welcome to Via 313. We operate the website via313-pizza.rest and are committed to being transparent about how we collect and use data related to your use of our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, and what choices you have regarding their use.

This policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal information. Together, these documents explain our overall approach to data privacy and your rights under applicable United States law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), where applicable.

If you have any questions about this Cookie Policy or our data practices, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, improve user experience, and provide information to the owners of the site.

Cookies are created by the web server and sent to your browser, where they are stored locally. Each time you return to the website, your browser sends the cookie back to the server, allowing the website to recognize your device and recall your preferences or activities over time.

Cookies can be set by the website you are visiting (known as first-party cookies) or by third-party services that the website uses, such as analytics or advertising platforms (known as third-party cookies).

2.1 How Long Do Cookies Last?

Cookies can be classified by how long they remain on your device:

  • Session Cookies: These are temporary cookies that exist only while your browser is open. They are automatically deleted when you close your browser. Session cookies help the website remember what you did during a single browsing session.
  • Persistent Cookies: These cookies remain on your device for a set period after your browser is closed. They are activated each time you visit the website that placed them. They are used to remember your preferences and improve your experience over multiple visits.

2.2 Similar Technologies

In addition to cookies, we may also use similar technologies such as web beacons (also called tracking pixels or clear GIFs), local storage objects, and pixel tags. These technologies function similarly to cookies in that they allow us to track user behavior and gather information to improve our services. References to "cookies" in this policy also cover these similar technologies unless otherwise stated.

3. Why We Use Cookies

Via 313 uses cookies for a variety of reasons, including:

  • To ensure our website functions correctly and securely
  • To remember your preferences and settings
  • To understand how visitors use our website so we can improve it
  • To deliver relevant advertising and promotional content
  • To analyze the effectiveness of our marketing campaigns
  • To enable social media features and integrations

4. Types of Cookies We Use

We categorize the cookies we use into four main types:

4.1 Strictly Necessary (Essential) Cookies

These cookies are required for the basic operation of our website. Without them, services you have requested — such as logging into your account, using our online ordering system, or navigating between pages — cannot be provided. These cookies do not collect any information that could be used for marketing purposes, and they cannot be disabled without significantly impacting your ability to use the website.

Because these cookies are essential to the operation of our website, they do not require your consent. However, we are still committed to being transparent about their use.

4.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website — for example, which pages are visited most often and whether users receive error messages. All information collected by these cookies is aggregated and therefore anonymous. We use this data to understand and improve how our website performs.

We use Google Analytics to help us analyze website traffic and usage patterns. Google Analytics places cookies on your device to help us understand user behavior over time. The data collected includes information such as your IP address, browser type, pages visited, and the time and date of your visit.

4.3 Functional Cookies

Functional cookies allow the website to remember choices you make — such as your preferred language, region, or login details — and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching a video or using a live chat feature. The information collected by these cookies may be anonymized and cannot track your browsing activity on other websites.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission.

We use Google Ads and may use Facebook Pixel to deliver targeted advertising. These tools track your interactions with our website to help us serve you relevant ads on other platforms and to measure the performance of our advertising spend.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies placed on your device when you visit via313-pizza.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on our site and used to calculate visitor, session, and campaign data for our analytics reports. Analytics 2 Years
_gid Google Analytics Used to distinguish users and track sessions. This cookie stores and updates a unique value for each page visited and is used to count and track pageviews. Analytics 24 Hours
_gat Google Analytics Used to throttle the request rate — limiting the collection of data on high-traffic websites. This cookie helps manage the volume of data being sent to Google Analytics servers. Analytics 1 Minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions and measures the effectiveness of ad campaigns linked to our Google Ads account. Advertising 3 Months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites and builds a profile of your interests to display relevant ads. Advertising 3 Months
_fbc Facebook (Meta) Stores the last ad click that led you to our website. This is used to attribute conversions to specific Facebook ad campaigns. Advertising 2 Years
cookieconsent_status Via 313 Stores the user's cookie consent preferences to ensure that the consent banner is not shown repeatedly to users who have already made their choice. Essential 1 Year
PHPSESSID Via 313 A general-purpose session cookie used to manage user sessions on the server side. It helps maintain your state across different pages of our website, such as keeping items in your cart or maintaining your login state. Essential Session
__utmz Google Analytics (Legacy) Stores the traffic source or campaign that explains how the user reached our website. This helps us understand the effectiveness of different marketing channels. Analytics 6 Months
__utma Google Analytics (Legacy) Used to distinguish users and sessions. This cookie expires two years after it is set or updated and is used to determine new and returning visitors. Analytics 2 Years
lang Via 313 / LinkedIn Remembers the user's selected language version of our website, if applicable, to provide a consistent language experience across sessions. Functional Session
IDE Google DoubleClick Used by Google's DoubleClick advertising network to register and report user actions after viewing or clicking on one of the advertiser's ads, with the purpose of measuring the efficacy of an ad and presenting targeted ads to the user. Advertising 1 Year

6. Third-Party Cookies and Services

Some cookies on our website are placed by third-party services. These third parties have their own privacy and cookie policies, which we encourage you to review. We do not have control over how these third parties use cookies or the data they collect through them.

Key third-party services we use include:

  • Google Analytics: A web analytics service provided by Google LLC. Google uses the data collected to track and examine the use of our website, prepare reports on its activities, and share them with other Google services. For more information, visit Google's Privacy Policy.
  • Google Ads: An online advertising platform developed by Google. We use Google Ads to promote our business and track the effectiveness of our advertising campaigns. For more information, visit Google's Advertising Policies.
  • Facebook (Meta) Pixel: A code that we have placed on our website that allows us to measure the effectiveness of our Facebook advertising campaigns by understanding the actions people take on our website. For more information, visit Meta's Privacy Policy.
  • Google DoubleClick: An ad serving technology operated by Google that is used to deliver, track, and analyze online advertising. For more information, review Google's advertising policy linked above.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies, which are required for the website to function). You can exercise your cookie preferences in several ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Below are links to instructions for managing cookies in popular browsers:

Please be aware that restricting cookies may impact the functionality of our website and your overall user experience.

7.2 Opt-Out Tools

In addition to browser settings, you can use the following opt-out tools provided by third-party services:

  • Google Analytics Opt-Out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
  • Google Ads Personalization: You can opt out of personalized advertising by visiting Google Ads Settings.
  • Facebook Ad Preferences: You can manage your advertising preferences on Facebook by visiting your Facebook Ad Preferences page.
  • Network Advertising Initiative: You can opt out of a number of advertising cookies by visiting the NAI Opt-Out Tool.
  • Digital Advertising Alliance: US residents can also visit the DAA Opt-Out Tool to manage their advertising preferences.
  • Your Online Choices: European visitors can visit Your Online Choices to manage preferences for multiple advertising services at once.

7.3 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. We will continue to monitor the development of DNT standards and update our practices as needed. At this time, our website does not currently respond to DNT browser signals.

8. Impact of Disabling Cookies

While you have the freedom to disable cookies, doing so may affect your experience on our website. Below is a summary of the potential impacts:

Cookie Type Impact of Disabling
Essential Cookies Core website functionality will be impaired. Features such as online ordering, account login, and shopping cart functionality may not work correctly or at all. We strongly advise against disabling these cookies.
Analytics Cookies We will be unable to collect data about how visitors use our website. This means we may be less able to identify and fix issues or improve the user experience over time. Your experience on the website will not be directly affected.
Functional Cookies Your preferences and personalized settings may not be saved between visits. You may need to re-enter information each time you visit the website and some features may not work as intended.
Advertising Cookies You will still see advertisements, but they may be less relevant to your interests. You may see the same ads more frequently, as the system will not be able to track how many times you have seen a particular advertisement.

9. Your Privacy Rights

Depending on your location, you may have certain rights with respect to your personal data, including data collected through cookies. For California residents, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide specific rights, including:

  • The right to know what personal information is collected about you
  • The right to know whether your personal information is sold or disclosed and to whom
  • The right to opt out of the sale of your personal information
  • The right to access and request deletion of your personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, or to submit a request, please contact us using the information provided below. We will respond to all verified requests within the timeframes required by applicable law.

10. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children through cookies or any other means. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 13, please contact us immediately.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your continued use of our website after any changes to this Cookie Policy will constitute your acceptance of those changes. If you do not agree with any changes, you should adjust your cookie settings or discontinue use of our website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please do not hesitate to contact us:

Via 313 — Contact Information

We are committed to addressing your concerns promptly and transparently. If you feel your concerns have not been adequately addressed, you may also have the right to lodge a complaint with the relevant regulatory authority in your jurisdiction.